Tuesday, March 14, 2006

coke's latest pr move

Protest over Coca Cola sponsorship of World Water Forum

The fourth World Water Forum (Mexico City, March 16-22) aims to bring together politicians, water management professionals and NGOs to aid cooperation for "better living standards for people all over the world and a more responsible social behavior towards water issues in-line with the pursuit of sustainable development." Coca Cola's sponsorship of the upcoming World Water Forum, the global summit aiming to improve access to freshwater worldwide, is out of line with the event's stated objective say activists. The Indian Resource Center NGO says that Coca Cola is sponsoring the event as a "publicity maneuver" to whitewash over its record of wasteful water use and pollution. Globally, the company's water use ratio is 2.7 to 1 on average - meaning 63% of the water it takes from the ground is discharged as waste.

See: http://www.edie.net/news/news_story.asp?id=11172&channel=0 and more on the World Water Forum at: http://www.commondreams.org/headlines06/0309-02.htm

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